LinkedIn has become a well-known professional website that allows people to connect to one another and market themselves among businesses and professionals. One overlooked feature of this very impressive site is the ability to promote their company and business. This feature allows users to create a group or page informing potential clients or former clients of the latest information and news surrounding their business.
The first thing to do is to create an engaging and interesting profile. This gives you the opportunity to network and connect with customers in an interactive way. You will be able to showcase what your business is capable of and feature the services or product you provide. The page should be professional and functional for the visitors. There are some mandatory items such as your complete contact information including the businesses email, phone number, website links, and social media profiles. Include a picture of the company logo or a relating image. Customize the URL so that it makes it easier for people to find the profile. These are a few guidelines to follow when starting up your LinkedIn business group or company page. Good luck!