Tips for Social Media and Your Small Business
Social media has become a part of our everyday lives and continues to grow and advance each day. With these dramatic changes businesses are having to learn how to adapt and change their game play in order to stay relevant and fresh. Here are just some basic tips to get you started and refreshed on social media.
1. You need to ask yourself several questions to get started. Who do I want to reach with my social media? What do I want to accomplish with my social media? Which social media platform should I utilize the most?
2. Your social media outlets must be an essential to your marketing and sales plan. The social media needs to be a vehicle to sales.
3. When choosing a media outlet start small and target which would most benefit our company.
4. Utilize a management site such as Hootsuite in order to have scheduled information to be sent out to your followers or subscribers or assign an employee to have a set schedule with the social media outlets.
5. Turn to the experts and hire a Social Media Expert who can help you navigate how to get started, best utilize, and upkeep your social media outlets. Getting an expert’s opinion will save you in the beginning from sweat and tears.
6. Integrate your social media marketing with your customers relationship management and sales system. Try including your social media in as many business outlets as possible.
These are just a few of the tips to help you get started and utilize social media.